The Professional Bio: The Perfect Marketing Tool

The professional bio is perfect for those who are ready to take the next step in their career. In fact, it makes for the ideal marketing tool. If you’re looking for a sample professional bio for some inspiration, you’ve come to the right place!

The professional bio is akin to going to a mixer, meeting potential clients, and introducing yourself. These potential business partners or clients get to learn more about you and your business. Perhaps both you and the potential client went to the same university — this connection might give you the edge! Most everyone loves their alma mater and will certainly connect with a fellow alum; most importantly, one would rather do business with someone they have something in common with. Being a fellow alum is a huge advantage.

Here is a perfect example of what we are talking about regarding professional bios. The following sample professional bio is for a military veteran. She is a linguist in the military; this is mentioned because every detail is a possible connection to having great business relationships. Highlighting your special work skills in your professional bio will grow your business with like-minded people who enjoy doing business with you, as you enjoy having them as your clients.

A proud military veteran, Bethany served in the United States Navy for 18 years, where she worked as a military linguist and language instructor. Her languages of specialty included Japanese, French, and Spanish. She was charged with the foreign language training of 85 Navy and joint service personnel and held additional responsibilities for their mental and physical readiness for military service. In addition, she served as an Information Systems Security Officer, managing a 60-member work center with responsibilities for multimillion-dollar assets. 

In this next excerpt from a sample professional bio, the individual has extensive experience in IT, which is unusual for a real estate agent, but she applies it to her real estate business and it makes her someone who is efficient. It also speaks to those potential clients who are also proficient in the language of technology.

From streamlining processes to improving project performance, Emma secretly thanks her IT experience for her real estate success. Emma graduated from the University of Georgia with a bachelor’s degree. She has a PMP (Project Management Professional) certification and is Scrum Master Certified (SMC).

This next excerpt highlights what makes this agent a real person who loves to spend time with her family. Any potential clients see that and not only will they find a commonality, but they will like her because they feel as though they know her on a personal level.

A native of Knoxville, Tennessee, Emma is happily married to her husband, John. They have a beautiful daughter named Carol and a small dog named Boyd. In her free time, Emma enjoys riding bike paths all over Knoxville, yoga, and being a sports parent at Carol’s golf tournaments.  

Think of your professional bio as your calling card in your industry, where it can open the door to a great client or new network of business owners. A professional bio must be part of your arsenal of tools for success! Learn more in our short video about the importance of a professional bio.

Interested in seeing more sample professional bios? Get our bio writing ebook, “Just Add a Smile and a Handshake — A Starter Guide to Writing Your Bio.” We also provide bio writing services for new professionals at all levels of their career. If you’re interested in learning about our bio writing services, please email us at hello@wewritebios.com or call us at 818-488-1543.