The Value of the Press Release Writer

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So if you have an important or newsworthy announcement about your brand or organization, how do you tell the world? By sending out a press release, of course! But how do you share the announcement effectively? If you find it challenging to put the right words together, you may want to consider hiring an experienced press release writer. They aren’t just any writer; a savvy press release writer has a keen awareness of the news cycle and trends going on in the marketplace. 

press release writer

The following would be reasons to have a press release writer write up your newsworthy announcement and send it through the appropriate wire services for your specific business goal:  

  • A grand opening or relaunching of your business
  • Your company is a recipient of a significant competitive award
  • Your business launched a brand new product
  • Your business is partnering with a major charity
  • Rebranding or business name change

Anything you are excited about having to do with your business would qualify as a good reason to have a press release writer create and send out a press release.

An effective press release writer will develop the best strategy to get your message to the right audience. The targeted audience impacts the power of your press release twofold. 

Now let’s talk about your press release distribution. That’s when the right ‘click’ notifies the world about your major announcement. Several different wire services are available, each offering additional pluses and minuses for your specific business announcement.

An excellent press release writer and service provider will know which wire service is the best for your announcement. At, our press release writers will write the press release with specific parameters and help get the product or service noticed. A good rule is to see how your announcement is relevant to current news stories. The team at are experts at finding newsworthy relevance, with vast experience writing press releases for Fortune 500 companies through small businesses.

They led campaigns that captured the media’s attention with excellent results. A well-written press release distributed promptly is worth its weight in gold. uses all the wire services, including PR Newswire, Business Wire, and PRWeb. 

You’d be surprised how a press release can change the life of your business. For more information about our press release writing services, call us at 818.488.1543 or email is inspiration and brainchild of Endrea Kosven, founder and CEO of EDK and Company. With over 15 years as a PR and marketing professional in Los Angeles, she helps her clients succeed in their professional branding and marketing efforts.

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