Instagram Bio Series: 5 Tips For a Killer Instagram Bio

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Instagram bios are fun, unique, and believe it or not, get the job done!  Now remember, Instagram bios don’t get that way on their own. You will need to inject your specific brand of that “secret sauce” to get it perfect.

As part of our blog series on Instagram bios, we’ll start by giving you five tips…but ultimately it’s up to you to make your Instagram bio pop and sizzle. These tips are akin to style; in other words, within these tips is interpretation, and how you interpret them will lead to how you will make them work for you. 

Instagram bio help

First of all, the Instagram bio is a short, bite-size description of you and/or your business. It consists of 150 characters.

Tip #1 

It doesn’t matter what service or product your business provides — there are a zillion other people that offer the same services or products as you. But there is only one you! So in your Instagram bio, use your personality right off the bat. Use humor if appropriate, but only if it comes naturally to you and works for your brand and business.

Tip #2

Since Instagram bios have a 150 character limit, always use dense adjectives specific to you or your brand. Choreograph those words so that it says exactly what you want it to say without question. 

Tip #3

Include your phone number or messenger contact info. This makes you accessible to your audience directly. You can even put hours of operation. Please always get back to them in a kind and timely manner.

Tip #4

Use emojis, symbols such as bullet points. For a great resource, visit the Noun Project. This site will give you a great selection of all sorts of symbols and pictures that you can use in your Instagram bio. Again, how you use them will reveal your personality, which is what you want! These would also save on the word count while still driving your message and brand.

Tip #5 

You can use Call To Action (CTA) buttons or arrows that face in the direction towards your link so that your viewer is enticed to click. Use power words with your CTA, such as Try, Click, Sign up, Get, Discover, just to name a few. 

These tips will help get you started on a killer Instagram bio! You can also get our bio writing ebook, “Just Add a Smile and a Handshake — A Starter Guide to Writing Your Bio.” and get some inspiration for your own Instagram bio!

how to write a bio

If you would still like some professional bio writing help, talk with one of our Instagram bio writers today! Email us at or call 818.488.1543. is inspiration and brainchild of Endrea Kosven, founder and CEO of EDK and Company. With over 15 years as a PR and marketing professional in Los Angeles, she helps her clients succeed in their professional branding and marketing efforts.

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We are a professional copywriting agency helping our clients maintain their brands through polished, creative content. Our services include professional bios, press kit development, company profiles, press releases, and more!

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Our bio writers craft compelling bios and profiles for use across websites, social media, and printed marketing communications. Learn how we can help you build your brand!

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