Beautifying Your Esthetician Bio

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An excellent esthetician is always sought after. So a quality esthetician bio is really an essential tool to have at your disposal. Whether you’re self-employed or work for a salon or spa, a well-written esthetician bio will attract the perfect clients and represent you.  

Depending on which state you live and work out of, some medical estheticians who are trained in injectables are allowed to perform work (an exception is California). California has strict laws when it comes to injectables (i.e., Botox and fillers). Only licensed medical professionals can do injectables, such as physicians, PAs, NPs, or an RN if under a licensed physician.

So what are some things to keep in mind when writing your esthetician bio?

What we have found interesting about estheticians is that many have their clients for a lifetime. They keep their client’s skin healthy and advise them on various skin issues, and their clients begin to rely on them forever. So if you have a following that’s loyal to your services, you must include that vital fact in your esthetician bio because that speaks volumes.

The esthetician bio should include your schooling, any internships, or mentoring, if applicable. For those looking for an esthetician’s services, their esthetician bio should be strong enough to engage a potential client to reach out and inquire.

Consider the professional bio as an essential part of your marketing strategy. It would be part of either the “About Us” or “Meet Our Staff” page on a company website. The wording used should represent the type of client you would like to have. A simple way to do this is by providing a quote. The quote can be of something you believe in or a business mantra. Just about any well-chosen words representing who you are and your philosophy about what you do would be appropriate.

Trust us, these bios can be powerful to your business and can set you apart from the competition. Learn more about our professional bio writing services today! Give us a call at 818.488.1543 or email us at hello@wewritebios.com

WeWriteBios.com is inspiration and brainchild of Endrea Kosven, founder and CEO of EDK and Company. With over 15 years as a PR and marketing professional in Los Angeles, she helps her clients succeed in their professional branding and marketing efforts.

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We are a professional copywriting agency helping our clients maintain their brands through polished, creative content. Our services include professional bios, press kit development, company profiles, press releases, and more!

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