Today we are living in a dual presence society. We have our physical life that we actually lead, as well as an online persona. A well-done online presence requires a well-written bio, your personal story to share with the world. So here are our three tips on writing a bio!
1. Know your audience
If you are writing a bio for a dating website, the focus will be more casual than a short profile for a company website. Knowing your audience will engage the reader, and encourage them to read more about you.
For example, if you are a dog trainer and work for a non-profit rescue, your bio will highlight your work around helping homeless dogs. Yes, we know you are a dog trainer, but there is something you do within the world of dogs other than training that makes you not only unique, but an asset to homeless canines and those around you.
2. Write it in third person format
Remember, we are talking about a bio, not an autobiography. Writing a bio in third person makes the narrative objective. It also creates the illusion that you are a busy professional. You want to highlight what makes you unique. There are some variations of bios that are in first person, but for a standard professional bio you always want to keep it in third person format.
Correct format:John Davis graduated from the University of Maine with a Bachelor of Science in zoology.
Incorrect format: I graduated from the University of Maine with a Bachelor of Science in zoology.
3. A bio is not a resume
Do not just put the places you have worked and education you have received and expect your bio to be interesting. What makes a bio stand out is your essence, the unique element that comes out when you are being you. As crazy as this sounds it is true. When you’re talking about something that truly interests you, your true essence emerges from within. What makes a bio truly magic is your uniqueness.
WeWriteBios.com is inspiration and brainchild of Endrea Kosven, founder and CEO of EDK and Company. With over 15 years as a PR and marketing professional in Los Angeles, she helps her clients succeed in their professional branding and marketing efforts.
We are a professional copywriting agency helping our clients maintain their brands through polished, creative content. Our services include professional bios, press kit development, company profiles, press releases, and more!
Whether it’s for a networking event, electronic press kit, or a LinkedIn profile, your professional bio can open the door for you in your chosen field of practice. Let the expert writers at WeWriteBios.com craft your professional bio. Contact us today to set up a one on one interview!