Personal Branding: What Is It?

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Personal branding has been around since the dawn of marketing, advertising, and sales. Its popularity increased as more and more people started their businesses and companies in an effort to distinguish themselves from their competitors. A solid identifiable personal brand makes all the difference to set you apart from the competition.

So what’s personal branding? Simply put, it’s an “essence.” It’s what pops into people’s minds when they see a person walk into a room or see a particular product displayed. For example, what pops into your mind if you see a man dressed in overalls, a plaid shirt, and a cowboy hat carrying a pitchfork crossing the street — other than why is he holding a pitchfork? You probably think of a farmer. Suddenly, you have a whole world with that one thought. He milks cows, drives a tractor, and harvests crops.  

Think about this concept: a farmer who sells farm-fresh convenience products for the person on the go. This is the perfect example of branding. It adds that element of authority and trust to any product or service, makes them stand out from the competition, and adds an extra layer of confidence to your business. 

Check out this video by our sister company EDK and Company about the importance of branding!

Remember, anyone can sell farm-fresh products without any form of personal branding. Still, they wouldn’t be memorable, which leads us to the other most crucial element of branding: the written content. 

The most important written content that will launch your business and personal branding is the professional bio on your website or business page. This bio is a branding tool and is as important as your birth certificate.

The branding bio establishes who you are in the industry in the best way possible; it is an essential branding tool.

Personal branding includes all written content about an individual, including social media posts, articles written, and thoughts about an individual. Authenticity is paramount to personal branding. If you haven’t started your path to branding—the easiest way to start is by getting a branding bio.

Learn more about our professional branding services! For more information on branding bios, please email us at or call 818.488.1543. is inspiration and brainchild of Endrea Kosven, founder and CEO of EDK and Company. With over 15 years as a PR and marketing professional in Los Angeles, she helps her clients succeed in their professional branding and marketing efforts.

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We are a professional copywriting agency helping our clients maintain their brands through polished, creative content. Our services include professional bios, press kit development, company profiles, press releases, and more!

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Our bio writers craft compelling bios and profiles for use across websites, social media, and printed marketing communications. Learn how we can help you build your brand!

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