Breaking it Down: Sample About Us Page

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The About Us page is where you talk about the people and the values that make your business exceptional. In other words, the About Us page is where you introduce your business brand.

sample About Us page

We’ll break down a sample About Us page here for a financial company, but you can use this as a template for your own industry (names have been changed for privacy).

There are many financial services companies across the United States. On this sample About Us page, you will see why this company stands out among the others.

Each paragraph builds on the previous section. Your values, mission statement, and why you are in this type of business are essential to include on your About Us page. 

Walk into our offices in Omaha, and you’ll immediately see why clients select us for their retirement, charitable, and estate planning. We love what we do, and it shows in our hospitable demeanor and approach. Whether researching the best strategies or handling the day-to-day financial transactions, we leave no stone unturned in everything we do because our goal is to ensure that our clients receive world-class service.  

Dedicated, committed, and family-oriented. These are just a few keystone values that HD Financial Group embraces as a leading financial advisory firm in Nebraska and have made us successful.  

Our award-winning staff takes excellent care in planning for our clients’ financial futures through our guiding principles:  

This company decided to go with bullet points on their About Us page, which is an excellent quick way to ensure the client reads what is essential first and foremost. In companies such as financial institutions, fewer and denser words are a perfect choice. 

“We operate on a “client-first” philosophy.” We started our firm understanding that many larger firms may have other priorities, whether that’s shareholder profits or executive salaries, that don’t put the client first. Our client-first philosophy has proved to be our secret sauce, and the reason clients come to us.  

“We seek to create sustainable, long-term value.” We understand that planning for your financial future requires a mindset of diligence, patience, and strategy.  

“We apply a collaborative, teamwork approach.” There is no “I” in team, and we apply that principle to all client interactions. While we are experts in financial planning, you are the expert in your own life and goals and honestly know best what you seek for your future.  

“We want to provide an environment of integrity, humility, and respect for all.” We love what we do, and giving our clients the peace of mind they deserve knowing that we have their best interest in mind is our ultimate goal and what makes us happy.  

Let us be your partners for the future. You can rest assured you are in good hands with the expert financial advisors at HD Financial Group.

Please note that the About Us page can range in types of templates and can be written to show various personalities reflecting your company’s brand. But the facts are essential, so always be clear and concise on the facts.

Check out our short video below on how to write an About Us page!

If you have any questions about writing your About Us page or would like to inquire about our company bio writing services, please call our office at 818.488.1543 or email us at Interested in a branding program for your company? Visit our sister company EDK and Company for more information about our branding services! is inspiration and brainchild of Endrea Kosven, founder and CEO of EDK and Company. With over 15 years as a PR and marketing professional in Los Angeles, she helps her clients succeed in their professional branding and marketing efforts.

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