Build Trust with Your Real Estate Bio

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If you’re in the business of selling real estate, the trust factor has to be established early on. In order for a potential client to do business with you, he or she has to feel that they know you. So, a professional personal bio on your real estate website is crucial. Your real estate bio will tell potential clients about you and your real estate business, but with some personality sprinkled into the mix.

In other words, you want to “wow” the potential client with what you’ve accomplished professionally in the world of real estate. In a well-written realtor bio, this can include awards, sales, and knowledge of the local market. It is very important you don’t make this part too long or wordy; just say enough to keep the reader interested. This portion of your real estate bio will highlight your professional skills so that the potential client knows they have someone who really knows their stuff!

Now for the “personality” aspect; this is actually your calling card. This part of your realtor bio will allow the reader to see what makes you unique and fun to be around. We all know it is a lot of fun to look at properties with a knowledgeable “friend.”  Perhaps you have a unique or funny story to share, but keep it short, do not get long-winded. This could also include how you got into real estate. Or maybe you love to rescue animals! These examples are a great way to show just how unique and involved you are in the community.

If you’re a new real estate agent, you’ll want to think about some different aspects of your previous career to leverage as strengths in your bio. Watch our short video for some tips!

Need some help getting started on your real estate bio? Get our bio writing ebook, “Just Add a Smile and a Handshake — A Starter Guide to Writing Your Bio” for tips and guidance for creating a powerful real estate bio. 

Just Add a SMILE and a HANDSHAKE

Don’t have the time to write your own real estate bio? Call us at 818.488.1543 or email us at is inspiration and brainchild of Endrea Kosven, founder and CEO of EDK and Company. With over 15 years as a PR and marketing professional in Los Angeles, she helps her clients succeed in their professional branding and marketing efforts.

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We are a professional copywriting agency helping our clients maintain their brands through polished, creative content. Our services include professional bios, press kit development, company profiles, press releases, and more!

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