Give Your Professional Bio That “It” Factor

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We constantly get clients who are afraid to add anything too personal in a professional bio, for fear that someone will hack into their private life through the internet. Please put your mind at ease! Here at, we never include any email addresses, phone numbers, place of residence or any vital statistics that would give anyone anywhere enough information to steal information regarding your personal life.


Having said that, it is very important that your bio does include something about yourself that sets you apart from the other 7.5 billion people in the world. If you are writing your own, you must include something interesting and unique to ensure an interesting bio for your readers.

A professional bio is a written representation of you. A bio isn’t a resume! Yes, it should include your career accomplishments, but just enough to pique people’s interest and cause them to read more and be interested.

Let’s say you were invited to a social gathering. There is a room full of people you don’t know, and you enter that room. A nicely dressed gentleman approaches you and introduces himself. “Hi, my name is Jack and I work in accounting. I started working numbers right after college…” and he goes on about his career. Even when you try interject to change the topic, the conversation always goes back to business. This would be a real life example of a bio that only concentrates on business without any human nuances that makes a person unique and interesting.

Let’s call this element the “it” factor. If your bio doesn’t have the “it” factor, then your bio will be a dull read and the reader will be unimpressed! This hardly seems fair, since you’ve worked hard, and by your standards have led a pretty impressive life. Remember, you are an entire person with interests, philosophies and ironies that you carry and they are a big part of what makes you interesting.

So the moral of this blog is — don’t be afraid to reveal something about yourself that makes you — uniquely you!

Do you need a professional bio, but you don’t have the time to write one or are stumped on what to write? Let the talented writers at write your bio, so you can  continue doing what you do best — be you!

For more information about our professional bio writing services, call us at 818.488.1543 or email us at is inspiration and brainchild of Endrea Kosven, founder and CEO of EDK and Company. With over 15 years as a PR and marketing professional in Los Angeles, she helps her clients succeed in their professional branding and marketing efforts.

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We are a professional copywriting agency helping our clients maintain their brands through polished, creative content. Our services include professional bios, press kit development, company profiles, press releases, and more!

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