With the onset of social media platforms such as Instagram, Facebook, and Twitter, a social media bio is a must-have in your branding arsenal. The narrative would depend on the site, and in some cases your preference. For a personal profile on social media sites such as Instagram and Twitter, a first-person style is usually desired.
The personal social media bio should list what you are all about, your interests, the groups you belong to, and what you are passionate about. Examples could be as diverse as animal rights, writing, hiking, history…you get the idea! Listing your interests will give a peek at who you are. If you have a favorite book, animal, sports team, or mantra you live by, be sure to list them. They are very important on social media.
We’ll use pets in our following example. A quick word: it is the one topic everyone seems to unite everyone. According to CNBC in 2018, Americans spent more than $70 billion on their pets, so it is safe to say that it is definitely a common denominator for a large percentage of the population.
A succinct Twitter bio, for example, should be along the lines of one or several phrases that capture your essence. Here’s a good example:
Proud animal advocate. Animals do matter!
Whether your focus is to let your existing followers and friends know what you’re up to, or convincing future prospects to engage with you, the social media bio is very important in honoring both of these goals, just as long as it is short, concise and engaging.
Basically, a personal social media bio represents you, dressed up in words that fit perfectlythat make everyone take notice and want to engage with you. Because what you have to say speaks to them on a personal level.
WeWriteBios.com is inspiration and brainchild of Endrea Kosven, founder and CEO of EDK and Company. With over 15 years as a PR and marketing professional in Los Angeles, she helps her clients succeed in their professional branding and marketing efforts.
We are a professional copywriting agency helping our clients maintain their brands through polished, creative content. Our services include professional bios, press kit development, company profiles, press releases, and more!