With revenue on Instagram expected to reach $14 billion, anyone with business ambition should be on Instagram. On average, over 200 million Instagram users visit at least one business profile a day. With that said, the Instagram bio should take on a new level of importance.
Whether you’re a real estate agent, an entrepreneur, or a musician, having a strong Instagram bio can help draw your audience and engage them to want to work with you or learn about your art.
Some Important Instagram Statistics You Should Know:
According to Instagram:
The total number of monthly active users: 1 billion+
The total number of daily active story users: 500 million+
The number of photos shared to date: 50 billion
The number of businesses on Instagram: 25 million
The number of Instagram likes per day: 4.2 billion
32% of all internet users are on Instagram
As of 2018, 71% of US businesses are on Instagram
With numbers like this, it is critical to craft a thoughtful Instagram bio. Here are a few key things to keep in mind when writing your Instagram bio:
The Instagram bio has a specific length of only 150 characters. That’s just a few short sentences!
Be brief, but say as much as possible.
Use one or two-word sentences to say a lot with few words.
Have a great picture, whether it is a product image or company logo. If it is a personal account with your picture, make sure it is an excellent picture. Remember that the size of the picture will be reduced, so make it pop.
Your username should be searchable, so choose it wisely.
A great Instagram bio must express the personality of your brand.
The bio should also pop and attract your target audience.
A link to your website should be included (for business accounts).
Add hashtags to your Instagram bio. Research the most effective hashtags specific to your market or niche.
If you are promoting your business, you would use this area on your profile to spotlight any webinars, promotions, or products.
WeWriteBios.com is inspiration and brainchild of Endrea Kosven, founder and CEO of EDK and Company. With over 15 years as a PR and marketing professional in Los Angeles, she helps her clients succeed in their professional branding and marketing efforts.
We are a professional copywriting agency helping our clients maintain their brands through polished, creative content. Our services include professional bios, press kit development, company profiles, press releases, and more!
Whether it’s for a networking event, electronic press kit, or a LinkedIn profile, your professional bio can open the door for you in your chosen field of practice. Let the expert writers at WeWriteBios.com craft your professional bio. Contact us today to set up a one on one interview!